Good Friday and Easter Eve are just around the corner and most of us are already getting into the festive mood for the occasion. Whether it’s about the menu or social media fun, the colored eggs and bunnies have swept over the whole scenario in anticipation of the upcoming extravaganza. The Easter egg-citement is totally in the air!
For the big media companies and major brand houses, this is the perfect time to make heavy sales. From groceries to gift items, people will be shopping all week long for their loved ones. They come up with a little extra something such as goodie-baskets and egg stream art for visitors coming to their stores .This shows intimacy and care on the part of the company and the clients stay hooked for a long, long, time.
But, what about online businesses and their clients? Surely, they can’t slack off when there are contacts to be made and business to be run, despite the holidays! These holidays are the perfect occasion to boost their profits and they need to be pro-active in order to achieve that. How can they get involved with their customers during the festivities? You are just about to find out.
The Hunt is On – Celebrate With Your Online Clients
Do you have any idea how much chocolate is consumed each year during the Easter holidays? How much of that chocolate is bought or sold through online orders? Not only that, loads of other eggstra special commodities are traded internationally via online shopping.
Therefore, it is imperative to share the festive season with your customers even online and bring creative changes to your website design and social media profiles. You need to decorate the platforms where you and the customers get in touch. If you create the ambiance of warmth and happiness, they will definitely come to you everytime they feel fuzzy.
How Spring Fling and Easter will help The Small Business Owners?
For one thing, it will put a great impression on your clients that yours is a caring brand. You share in the good times and they will trust you more. They will think of you not only during some festivity but also duringthe routine lives.
This will ultimately bring you more business opportunities and increase the financial benefits for the company. Your brand may be amazing but it is worthless till it resonates with the buyers or till it grabs their attention. This point takes us back to establishing an identity as a caring brand, a brand that comes to mind whenever the need arises. Your efforts to redecorate the website as per the occasion might seem unnecessary at this moment but would definitely pay off by setting up a positive image of the company inside and outside the industry.
We are now at a stage where you should ask what things can be really altered or included in your website design to make it look fabulously jovial. From sharing chirpy content to modifying the logo design, you can do so much to attain the perfect Happy Easter look.
• It’s All In The Colors
Many web design gurus would tell you, time and again, to color your brand industry wisely. Although, it is a general rule of thumb for graphic and website design, you should be flexible to the occasional change in font and background colors. You could also try altering the logo color but it is inadvisable if it affects the meaning of the logo. The best approach is usually just to change the color theme for a day of the whole website.
• Transform the logo
A good logo is always adaptable to various screen sizes. It would be even more awesome if it could be rendered in multiple colors without affecting the feel and meaning of the logo. Logos as versatile as that could retain longer in the memory of people belonging to different age groups, for example, doodle Google features on its home page every year.
Transform the Logo
Such logos also look amazingly cheerful when refashioned for the special occasions. Whether it is Christmas, Halloween, or Easter, they can be adapted to suit the needs of any kind of celebrations. Not only can they be transformed on the main website but also across the social media platforms. The best thing you can do is to use the redecorated logo on visual images shared on Facebook, Instagram, and Twitter during the Easter holidays.
• Refine/Adjust the Social Strategy
The world of instant connectivity is of great value to the small business owners. They can share everything immediately with their clients and stay in touch 24/7. This is true, especially, for the social media channels such as Facebook, Twitter, Pinterest, etc. As soon as the holiday season closes in, every big or small organization starts running unique campaigns to promote their brand. Since the campaigns are based on a special day, they target the masses in general. With interesting content and images, they try to capture the hearts of public and delineate the spirit of Easter which is not only eccentric but also spiritual.
One good social media practice is to know when and where to use ha