dubizzle is looking for a Customer Life Cycle Campaign Producer, to shape, manage and deliver customer life cycle campaigns/ programs by developing and enhancing existing CL programs and activities, to efficiently drive customer engagement, maximize the customer life time value, and reduce churn, as well as develop and evolve new CL programs.
dubizzle.com is the leading classifieds website for users in the UAE. Since its launch in 2005, dubizzle.com has become the number one platform for users to buy, sell, or find anything in their community. A community where underused goods are redistributed to fill a new need, and become wanted again, where non- product assets such as space, skills and money are exchanged and traded in new ways that don’t always require centralized institutions or ‘middlemen’. Why dubizzle OLX?
dubizzle is an OLX company.The OLX Group is a network of leading classifieds platforms in 40 markets, including the brands OLX, Avito, letgo and dubizzle.
The OLX Group connects local people to buy, sell or exchange used goods and services by making it fast and easy for anyone to post a listing through their mobile phone or on the web. Hundreds of millions of people in local markets around the world generate more than 1.7 billion monthly visits, 35 billion monthly page views and 54 million listings every month on the OLX Group's online marketplaces.
Our 3000+ committed employees are making a difference from our 25 offices across the globe.
We share a relaxed and result-oriented environment that promotes the interaction among peers. Everybody can learn from different life and working experiences. Working at dubizzle / OLX means taking part in a multicultural world of innovative projects, constant self-improvement, and collaborative work
What responsibilities will you get when working with us?
Take the lead in defining and then owning the implementation and management of complex, multi-channel marketing campaigns, including but not limited to:
Develop segmentation models based on campaign targets.
Manage and build various email lists and campaigns, including the design templates, calls-to-action and content:
Ø Local design of e-mails, push and onsite changes
Ø Wording (English copy-writing) of e-mails, push, SMS and onsite changes
Ø AB testing of e-mails, SMS, push and onsite changes
Ø Operating the e-mail and push tools
Analyze and interpret what behaviors and patterns make dubizzle customers successful and drive retention.
Identify novel ideas and opportunities to support, and ultimately retain the dubizzle customer base
Manage key conversion points in the campaign lifecycle including landing pages, website calls-to-action and lead-generating forms
Show confidence and ability to identify, propose and develop changes identified as necessary to optimize performance and results
Day-to-day management of deliverables, completing work on time and acting as a point-of-contact for campaign activity
What are the necessary skills tobe successful in this role?
2-4 years’ work experience in the online industry - online marketing.
English copy-writing skills.
Experience with customer’s lifecycle trajectories or Customer Relationship Management.
Deep understanding of the UAE consumer market.
Great project manager with lots of perseverance: can execute and make things happen.
Ability to work under pressure to meet aggressive deadlines
Ability to handle different tasks at the same time
Self-starter, results- and detail-oriented
Passionate about Internet and Technology
Data-driven, and loves to optimize performance through iteration of AB-test schemes
Graphic design skills (Photoshop, Illustrator) is a plus.
Understanding of web analytics. Ability to manage, analyze & present campaign results and turn them into actionable insights.
Experience of customer segmentation & behavioral marketing
Experience setting up & monitoring automated programs.
Experience in working with CRM / Email marketing / Push notification / SMS platforms e.g. ExactTarget, Urban Airship
Experience in working with analytics tools e.g. ATi, GA, Tune...
Strong planning & technical skills
Excellent communication & interpersonal skills
What are the skills that will be helpful to have in this role??
Works on assignments where considerable judgement and initiatives are required in resolving problems & making choices, recommendations or decisions.
Recognizes & acts on inconsistencies in the data or results. Investigates and escalates unusual problems.
Ability to learn quickly & adapt to changing priorities.
Ensure the quality & validity of data used for reporting & business decisions
Suggests new ideas in response to business needs
Bachelor or University degree in Economics, Marketing or related field.
First class written, verbal & presentation abilities in English
Arabic is a plus
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