Commercial branding strategies reflect the foresight and worth of a brand. They earn it a perpetual recognition in the customers’ minds. It is important for a logo to reflect the true essence and message of a brand because that is what the customers begin to expect from it.
Yet most of the time, we find brands that do not live up to their claims. These are multinational companies which have millions of customers around the globe. Every passing day makes it easier to recognize the dishonest approach of these commercial firms who only focus and exaggerate on the positives.
First, as a consumer; second, as a designer; I couldn’t help but notice how so many of my favorite brands are using similar color palettes for their logos. If one logo becomes a hit in an industry, other emerging brands follow suit and use similar elements of design.