Despite overtime finish, NFL Super Bowl draws lower TV ratings

Fox Television's broadcast of Super Bowl LI on Sunday night drew 111.3 million viewers, according to Nielsen data released by the network on Monday, the smallest audience for the National Football League's title game in four years.

The contest included a thrilling finish, with the New England Patriots staging a comeback to defeat the Atlanta Falcons in the National Football league's first-ever Super Bowl overtime. The Patriots returned from a 25-point deficit and quarterback Tom Brady, 39, won his record fifth championship.

The Falcons were in control for much of the game, with a 28-3 lead midway through the third quarter. That likely dragged down ratings for Fox, which posted the least-viewed Super Bowl since 2013, when 108.7 million watched the Baltimore Ravens defeat the San Francisco 49ers.

Last year's Super Bowl drew a 111.9 million viewers to CBS Corp's CBS, while the Patriots' previous title game appearance in 2015 helped Comcast Corp's NBC television draw 114.4 million viewers, the most-watched TV broadcast in U.S. history.

Despite the lower viewership, the brief overtime, in which the Patriots scored a touchdown in their first possession, allowed Fox to add four more commercials, which added as much as $20 million to its intake; Fox was charging $5 million for 30-seconds of airtime during the game.

The network brought in an estimated $509.6 million in ad revenue for the broadcast, according to research firm iSpot.TV.

https://www.msn.com/en-us/news/other/despite-overtime-finish-nfl-super-bowl-draws-lower-tv-ratings/ar-AAmF3NF

Despite overtime finish, NFL Super Bowl draws lower TV ratings

Fox Television's broadcast of Super Bowl LI on Sunday night drew 111.3 million viewers, according to Nielsen data released by the network on Monday, the smallest audience for the National Football League's title game in four years.

The contest included a thrilling finish, with the New England Patriots staging a comeback to defeat the Atlanta Falcons in the National Football league's first-ever Super Bowl overtime. The Patriots returned from a 25-point deficit and quarterback Tom Brady, 39, won his record fifth championship.

The Falcons were in control for much of the game, with a 28-3 lead midway through the third quarter. That likely dragged down ratings for Fox, which posted the least-viewed Super Bowl since 2013, when 108.7 million watched the Baltimore Ravens defeat the San Francisco 49ers.

 

Why did the USDA shut down an online animal abuse database?

An online database documenting animal abuse suddenly disappeared from the United States Department of Agriculture (USDA) website on Friday, sparking outrage among animal rights activists. 

Thousands of inspection reports and other information documenting animals mistreated, injured, or killed at research laboratories, zoos, puppy mills, and elsewhere were removed due to privacy concerns, said the USDA's Animal and Plant Health Inspection Service (APHIS) in a statement. 

CLM Campaign Producer

dubizzle is looking for a Customer Life Cycle Campaign Producer, to shape, manage and deliver customer life cycle campaigns/ programs by developing and enhancing existing CL programs and activities, to efficiently drive customer engagement, maximize the customer life time value, and reduce churn, as well as develop and evolve new CL programs.

 

GOOGLE Gotcha

All those who wanted to monetize their web sites had a big boost a couple of years ago when Google rolled out their AdSense program. I jumped on board, just like I jumped on the new upstart named "Amazon" when they first appeared on the scene. Amazon has cut its affiliates commissions back to near-oblivion, in the interest of their profits -- why did we think Google wouldn't do the same?

But, as it goes on the web, most players weren't content with running an honest web site with honest content. I've complained and complained to deft ears about how so many sites are 'cheating' by stacking their links and all manner of other tricks to increase their clicks. Google finally caught on.