Giving up on Google Ad Sense

[Fred says: If you've surfted to web sites that seem to be only Google links, or clicked on a link that took you somewhere you didn't want to go, then welcome to the club. Google's reach has grown to astronomical proportions. With their recent 3.1 billion purchase of DoubleClick they are poised to be one of the biggest players in the internet advertising business. But not all is well in paradise... ]

Giving Up on AdSense

by Sramana MitraSramana Mitra

I am a painful critic for Google's AdSense program, as it pertains to Content (not Search). My beef is that it doesn't take into account any understanding of the target audience of a publisher, nor does it take into account Context or Intent.

GivingTuesday Roundup: 20 Must-Read Design Books To Boost Brand Communication

Learning is a life-long process and in today’s hi-tech world, technology has made it easier for us to learn things that interest us. Today, the internet is full of learning tools and means but nothing beats a good, handy “book” on a subject you want to explore. Whether you wish to know about latest trends in graphic design or wish to pursue further studies in the subject, books never fail to supplement required information.Therefore, we have rounded up 20 must-read books for the graphic design students who are keen to explore the designing books in order to have a conceptual understanding and awareness of designing.

The Finicky vs Intellectual Design Clients – Which One Do You Have?

They say that every great brand deserves to have a great logo. But not all brands are great. If a brand is just rolling out in the market, having a good logo won’t fulfill the purpose as efficiently as expected. The logo can only work well when it becomes familiar to the customers.

 

20 Elegant Examples of Wedding Monograms

I’m sure most of you are well acquainted with the term “monogram”. However, for those of you, who don’t have a clear idea of what monograms are, allow me to enlighten you! In simple words, a monogram is basically a design pattern that is created by joining (and sometimes even overlapping) two to three letters, generally the initials of a person’s name. These letters are styled elegantly, so as it give a striking look.

Top 10 Rebranding Costs of Famous Logos

In this day and age, companies from every industry (be it pharmaceutical, engineering, media etc) must keep up with the changes occurring in the business world, in order to ensure survival and success. What was considered “top notch” five years ago, now (in modern times) may very well be something of mediocrity. So the question that arises is that what should I do to regain my customers’ attention and interest?