Logo Translations for Small Screen by H.I.T. Students

Not all logos are responsive enough to be compatible with small screen or other applications. For larger logos, an alternative version is needed which could be displayed on other smaller applications. Such a project was assigned to the students at Oded Ezer’s Typography for Interaction Design class at Holon Institute of Technology (H.I.T.), Visual Communication Department, in Israel.

They were given a design brief: “Re-design a screen compatible version for a known print-based logo (such as App launcher icon, logo for splash screen, favicon, etc.). Define and keep in mind the core values of the brand, and the technical requirements for the adjustment to screen.”

While checking out their work, please understand that these are not redesigns of famous logos. These are merely translations of logos by maintaining the essence and main elements for small size. This is not client work either. It was done by students as a university assignment.

Related: 5 Famous Brands that Peeled off their Logos in 2013

8 Steps to Logo Design Process: A to Z

Welcome to a brand new source of learning and continuous inspiration presented by DesignMantic. If you are new to logo design, we will provide you simplified guidance to getting started with logo making. Following are the basic steps to creating logos. Practice them and in little to no time; you will be working like a pro.

Related: The Crucial Stages of Your Brand’s Logo Design

1. Brief