I’m sure most of you are well acquainted with the term “monogram”. However, for those of you, who don’t have a clear idea of what monograms are, allow me to enlighten you! In simple words, a monogram is basically a design pattern that is created by joining (and sometimes even overlapping) two to three letters, generally the initials of a person’s name. These letters are styled elegantly, so as it give a striking look.
Commercial branding strategies reflect the foresight and worth of a brand. They earn it a perpetual recognition in the customers’ minds. It is important for a logo to reflect the true essence and message of a brand because that is what the customers begin to expect from it.
Yet most of the time, we find brands that do not live up to their claims. These are multinational companies which have millions of customers around the globe. Every passing day makes it easier to recognize the dishonest approach of these commercial firms who only focus and exaggerate on the positives.