Design, Redesign & Design Again – When to Stop?

Being in the design industry for the past eight years, I have had the privilege of working with a variety of small business owners, executives and entrepreneurs, helping them build and design brand communication strategies. Of all the projects, one common question that almost every businessman asked was, “When and how often should I redesign?”

Valentine’s Day Pick Up Line Contest – And the Winners Are…?

As the day of love-filled emotions approaches near, it is time that we bring down the curtain on our Valentine’s Day Pick up Line contest that ended on 12th February 2014.

20 Funny Honest Logos of Famous Brands

Commercial branding strategies reflect the foresight and worth of a brand. They earn it a perpetual recognition in the customers’ minds. It is important for a logo to reflect the true essence and message of a brand because that is what the customers begin to expect from it.

Yet most of the time, we find brands that do not live up to their claims. These are multinational companies which have millions of customers around the globe. Every passing day makes it easier to recognize the dishonest approach of these commercial firms who only focus and exaggerate on the positives.