Logo designing is a lucrative industry. There’s designers, there’s clients and now there’s online logo makers that have forever transformed the way that things used to work before. In this age of social media and smartphones, being first to the market is a crucial survival tip from brands old and new. Businesses have gotten new homes as they shift online. Traditional logo design by designers is now perceived as slow. When timing is everything in social media, startups, and in marketing campaigns, hitching up with a designer might not make sense.
Being in the design industry for the past eight years, I have had the privilege of working with a variety of small business owners, executives and entrepreneurs, helping them build and design brand communication strategies. Of all the projects, one common question that almost every businessman asked was, “When and how often should I redesign?”