Tips to Stop Your Brand from a Decline

The more significance a thing has in your life or career, the more difficult it is to attain or practice. From owning the perfect house to having a particular skill set, life is definitely not a bed of roses. There are some people, either lucky or talented enough to achieve whatever they want but that is not possible for all. Same is the case with brands and their marketing.

 

Logo Translations for Small Screen by H.I.T. Students

Not all logos are responsive enough to be compatible with small screen or other applications. For larger logos, an alternative version is needed which could be displayed on other smaller applications. Such a project was assigned to the students at Oded Ezer’s Typography for Interaction Design class at Holon Institute of Technology (H.I.T.), Visual Communication Department, in Israel.

They were given a design brief: “Re-design a screen compatible version for a known print-based logo (such as App launcher icon, logo for splash screen, favicon, etc.). Define and keep in mind the core values of the brand, and the technical requirements for the adjustment to screen.”

While checking out their work, please understand that these are not redesigns of famous logos. These are merely translations of logos by maintaining the essence and main elements for small size. This is not client work either. It was done by students as a university assignment.

Related: 5 Famous Brands that Peeled off their Logos in 2013