Essential Features of a logo design to be followed for a startup business

A proper logo design can affect business sales positively. Designs which represent company’s aims and objectives are more effective as they increase brand familiarity as well as credibility. They should be memorable so that people could have more brand awareness. This is what the main function of logo designs is that customers should know business at all times. The logo should click to their minds when they go to buy things.

Some of the “must” features that you should attach to your logo design are:

Related: The Crucial Stages Of Your Brand’s Logo Design

Logo Translations for Small Screen by H.I.T. Students

Not all logos are responsive enough to be compatible with small screen or other applications. For larger logos, an alternative version is needed which could be displayed on other smaller applications. Such a project was assigned to the students at Oded Ezer’s Typography for Interaction Design class at Holon Institute of Technology (H.I.T.), Visual Communication Department, in Israel.

They were given a design brief: “Re-design a screen compatible version for a known print-based logo (such as App launcher icon, logo for splash screen, favicon, etc.). Define and keep in mind the core values of the brand, and the technical requirements for the adjustment to screen.”

While checking out their work, please understand that these are not redesigns of famous logos. These are merely translations of logos by maintaining the essence and main elements for small size. This is not client work either. It was done by students as a university assignment.

Related: 5 Famous Brands that Peeled off their Logos in 2013